Yasmina Residence, a luxurious residential complex at the heart of Reem Island in Abu Dhabi, necessitated an elegant yet modern identity. For that, we created a logotype that follows the curves and colours of the property’s oceans and islands, while remaining as bold as the city that surrounds it. The writing of the brochures also brings residents into this luxurious world by keeping it straight forward and clear. The outcome created an inviting, unique world that jumps off the pages.