Elegant, regal, stately. These are the words to describe The Fay, a ranch house and home like no other. Naturally, their identity and branding had to match. In the shape of a majestic stallion’s silhouette, the logo stands out against a deep burgundy that evokes the open luxury the estate invites. The copywriting is purposefully classy to better bring to life its character. Every piece of content, from the brochure to the notebook, gives you a taste of what The Fay has to offer.