Nothing says good pizza like drooling for one. And that’s exactly what inspired our concept for Piezza’s logo, a pizza franchise in Las Vegas. Based off the geometry of a melting pizza slice, combined with a drooling smiley-face character, the finished-logo embodies a playful and witty graphic to be used across touchpoints. As for the copy, the catchy and simple slogan, “you make it, we bake it,” embodies what makes Piezza stand out from competition: the chance to make the pizza of your choice, with all the toppings and dough provided, before baked to customers’ liking.