When you think construction, you think cold concrete. For Mercury Development, a construction and real estate company based in Lebanon, with offices in Africa and The Middle East, we wanted to achieve the opposite of that by putting home and family at the core of its identity. The logo uses the initials of the company and brings them together as the pillars of the homes Mercury is known for creating. From company profiles, letterheads, cards, brochures, and advertising, we’ve continued to build their branding and identity, as well as our relationship.